Hyundai will Keep Genesis and Equus in the Family
Published Wednesday, 13 April, 2011 by Blog Admin. Categories: New Inventory, News.
The Hyundai Genesis and Equus will not become part of an independent premium brand as recent whispering may have suggested. Hyundai Motor Co. has officially ruled out the possible plan due to substantial risk of cost and possible damage to sibling nameplates. "There are no plans for Hyundai to make a separate brand," 1 said Vice Chairman Shin Jong-Woon, in an interview at the automaker's South Korean headquarters.
Speaking on the dismissal of the…