Hyundai Soars Beyond Brand Expectations
We here at Hudson Hyundai know all about the incredible value that Hyundai represents in the automotive world. We also know, however, that there are quite a few people who have yet to catch onto the quality that they have to give. That is why the good people at AutoPacific have put together the Ideal Vehicle Awards, also known simply as the IVAs.
The Ideal Vehicle Awards put the brand image that a company sets to the ultimate test, by going directly to consumers to see how it stacks up. In conducting the awards this year, AutoPacific asked new car-buyers who their new car purchases stacked up to the claims and advertisements set forth by their automakers. As it turns out, Hyundai is not only honest about their vehicles, they're perhaps a bit modest as well.
More specifically, the reality of owning a model like the 2012 Hyundai Elantra or 2012 Hyundai Azera actually exceeds the brand image that Hyundai had originally set out to project. Both models came in on top in their respective categories, which has everyone here at 977 Communipaw Ave. Jersey City, NJ 07304 very excited!
"Having our models recognized for AutoPacific's 2011 Ideal Vehicle Awards is a testament to the hard work and dedication that goes into all the vehicles in the Hyundai lineup,"1 said Scott Margason, director Product Planning, Hyundai Motor America.
Of course, if you're still skeptical about the incredible value that is offered in every new Hyundai model that we carry, such as the Hyundai Santa Fe, Hyundai Genesis, or Hyundai Equus, then be sure to schedule a test drive with us today. You can arrange a test drive by contacting us online or by phone at (800) 951-4112.
To gauge how ideal the vehicles considered in the IVAs were, AutoPacific asked those who participated to consider the value of various aspects of the model in question, and how likely they would be to change anything about them. Such aspects included power, acceleration, safety, and cargo room. The features that a participant said they were less likely to change were considered to be more "ideal".
"It's getting harder and harder to measure quality differences in today's vehicles," said George Peterson, president, AutoPacific. "Consumers need better insights into which vehicles will meet their ideal for comfort, ride and handling, cargo space, and other attributes that are experienced on a daily basis. IVA winners deliver the most of what consumers are really looking for in their vehicles."2
Of course, if you'd simply like to learn more about the new and used cars that we keep in stock, then feel free to browse our online inventory and showroom pages. Once there, you'll find a wide range of information on specific car-buying subjects that people tend to shy away from. From financing to parts and service, we know that after doing a little bit of research online, you'll have no problem having a positive car-buying experience with us.